{"id":11692,"date":"2024-06-04T11:16:56","date_gmt":"2024-06-04T09:16:56","guid":{"rendered":"https:\/\/www.clemenceconsulting.fr\/?p=11692"},"modified":"2025-12-05T10:50:31","modified_gmt":"2025-12-05T09:50:31","slug":"lessor-dereve-de-la-chine","status":"publish","type":"post","link":"https:\/\/www.clemenceconsulting.fr\/en\/lessor-dereve-de-la-chine\/","title":{"rendered":"L’essor (d’)EREV de la Chine"},"content":{"rendered":"
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Alors que l\u2019industrie automobile vit une r\u00e9volution \u00e9nerg\u00e9tique sans pr\u00e9c\u00e9dent, une technologie \u00e9merge discr\u00e8tement mais s\u00fbrement comme un compromis strat\u00e9gique : les v\u00e9hicules \u00e9lectriques \u00e0 autonomie \u00e9tendue, ou\u00a0EREV<\/strong>\u00a0(Extended-Range Electric Vehicles<\/em>). Ce type de v\u00e9hicule combine les avantages de l\u2019\u00e9lectrique avec la s\u00e9curit\u00e9 d\u2019un g\u00e9n\u00e9rateur thermique secondaire. Alors que l\u2019Europe peine \u00e0 d\u00e9finir une voie claire entre tout-\u00e9lectrique et hybrides classiques, la Chine, elle, capitalise sur les EREV et red\u00e9finit la hi\u00e9rarchie industrielle mondiale.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Qu\u2019est-ce qu\u2019un EREV ?<\/h2><\/header>\n\t
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Un EREV est avant tout un v\u00e9hicule \u00e9lectrique : il est entra\u00een\u00e9\u00a0exclusivement par un moteur \u00e9lectrique<\/strong>. Mais contrairement aux VE classiques, il embarque un\u00a0groupe \u00e9lectrog\u00e8ne \u00e0 essence<\/strong>\u00a0(g\u00e9n\u00e9ralement un petit moteur thermique) qui\u00a0recharge la batterie<\/strong>\u00a0lorsque cette derni\u00e8re est vide, \u00e9tendant ainsi l\u2019autonomie sans jamais entra\u00eener directement les roues. Ce syst\u00e8me se distingue donc des hybrides rechargeables (PHEV), o\u00f9 le moteur thermique peut aussi propulser le v\u00e9hicule.<\/p>\n

L\u2019int\u00e9r\u00eat ?\u00a0Supprimer l\u2019angoisse de l\u2019autonomie<\/strong>\u00a0tout en r\u00e9duisant drastiquement les \u00e9missions de CO\u2082 en usage quotidien, puisque la plupart des trajets se font sur batterie seule. C\u2019est un\u00a0pont technologique<\/strong>\u00a0pertinent vers un futur tout-\u00e9lectrique.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

L\u2019Exemple Chinois : Domination par l\u2019Innovation Adapt\u00e9e<\/h2><\/header>\n\t
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D\u2019apr\u00e8s\u00a0Bloomberg<\/em>,\u00a0la Chine est sur le point de vendre plus de v\u00e9hicules \u00e9lectriques que de voitures thermiques pures<\/strong>\u00a0pour la premi\u00e8re fois de son histoire. Ce basculement ne se fait pas uniquement gr\u00e2ce aux VE \u00e0 batterie (BEV), mais en grande partie gr\u00e2ce aux\u00a0EREV<\/strong>\u00a0port\u00e9s par des marques comme\u00a0Li Auto<\/strong>, qui s\u2019imposent comme pionni\u00e8res du genre.<\/p>\n

Le succ\u00e8s de l\u2019EREV en Chine repose sur une r\u00e9alit\u00e9 g\u00e9ographique et sociale : si les grandes villes sont bien \u00e9lectrifi\u00e9es,\u00a0les zones rurales ou secondaires manquent encore d\u2019infrastructure de recharge fiable<\/strong>. Les EREV offrent donc un compromis rassurant pour les consommateurs, tout en respectant les ambitions \u00e9cologiques du gouvernement. De plus, leur co\u00fbt est souvent\u00a0inf\u00e9rieur aux BEV haut de gamme<\/strong>, ce qui les rend accessibles \u00e0 une classe moyenne \u00e9largie.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Ford et la Reconqu\u00eate Technologique<\/h2><\/header>\n\t
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Aux \u00c9tats-Unis,\u00a0Ford<\/strong>\u00a0commence \u00e0 s\u2019int\u00e9resser s\u00e9rieusement \u00e0 cette solution. Selon\u00a0MotorTrend<\/em>, le constructeur travaille sur une nouvelle plateforme modulaire destin\u00e9e \u00e0 des EREV, notamment pour les pick-up et SUV. L\u2019objectif :\u00a0offrir 60 \u00e0 100 km d\u2019autonomie \u00e9lectrique r\u00e9elle<\/strong>\u00a0pour les trajets quotidiens, avec un prolongateur thermique pour les longues distances, sans d\u00e9pendre de bornes.<\/p>\n

L\u2019approche am\u00e9ricaine reste cependant balbutiante compar\u00e9e \u00e0 l\u2019\u00e9lan chinois. Ford anticipe une\u00a0transition progressive vers le tout-\u00e9lectrique<\/strong>\u00a0en passant par cette technologie interm\u00e9diaire, ce qui pourrait relancer certains segments comme l\u2019utilitaire ou le rural.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Et l\u2019Europe dans tout \u00e7a ?<\/h2><\/header>\n\t
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C\u00f4t\u00e9 europ\u00e9en, la situation est paradoxale. Malgr\u00e9 leur avance historique sur l\u2019\u00e9lectrification (Renault Zoe, BMW i3, etc.),\u00a0les grands groupes comme Volkswagen, Stellantis ou Renault<\/strong>\u00a0ont jusqu\u2019ici\u00a0sous-estim\u00e9 le potentiel des EREV<\/strong>. Pris entre une r\u00e9glementation environnementale de plus en plus stricte et des co\u00fbts d\u2019industrialisation \u00e9lev\u00e9s, les constructeurs europ\u00e9ens\u00a0misent tout sur le 100% \u00e9lectrique<\/strong>, parfois au prix de pertes financi\u00e8res importantes.<\/p>\n

Pendant ce temps,\u00a0les marques chinoises gagnent du terrain<\/strong>, non seulement sur leur march\u00e9 int\u00e9rieur, mais aussi \u00e0 l\u2019exportation. Les EREV deviennent ainsi\u00a0une arme strat\u00e9gique pour conqu\u00e9rir l\u2019Europe<\/strong>, en particulier les zones p\u00e9riurbaines et rurales encore peu \u00e9quip\u00e9es en bornes. Si l\u2019Europe ne r\u00e9agit pas rapidement,\u00a0elle risque de voir ses parts de march\u00e9 s\u2019\u00e9roder<\/strong>\u00a0au profit de g\u00e9ants \u00e9mergents comme BYD ou Li Auto, capables de proposer des v\u00e9hicules abordables, technologiques et adapt\u00e9s \u00e0 la r\u00e9alit\u00e9 du terrain.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Conclusion :
\nUn Pont Vers le Tout-\u00c9lectrique<\/h2><\/header><\/div><\/div><\/div><\/div>\n\t
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Les EREV ne sont ni une marche arri\u00e8re, ni une solution temporaire. Ils repr\u00e9sentent un\u00a0compromis pragmatique<\/strong>, permettant une transition douce vers la mobilit\u00e9 propre, tout en rassurant les consommateurs et en contournant les limites de l\u2019infrastructure actuelle. Alors que la Chine en fait un levier de croissance et que les \u00c9tats-Unis s\u2019y int\u00e9ressent,\u00a0l\u2019Europe devra choisir entre rattraper le train ou se voir distanc\u00e9e sur son propre terrain<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

<\/span><\/span><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Alors que l\u2019industrie automobile vit une r\u00e9volution \u00e9nerg\u00e9tique sans pr\u00e9c\u00e9dent, une technologie \u00e9merge discr\u00e8tement mais s\u00fbrement comme un compromis strat\u00e9gique : les v\u00e9hicules \u00e9lectriques \u00e0 autonomie \u00e9tendue, ou\u00a0EREV\u00a0(Extended-Range Electric Vehicles). [...]","protected":false},"author":2,"featured_media":11694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[59,57],"tags":[],"class_list":["post-11692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-mise-en-avant"],"yoast_head":"\nL'essor (d')EREV de la Chine - Clemence Consulting<\/title>\n<meta name=\"description\" content=\"Afin de mieux comprendre les perspectives qui se dessinent, nous avons r\u00e9uni des insights et pr\u00e9dictions de plusieurs experts de Cl\u00e9mence Consulting concernant les questions auxquelles doivent r\u00e9pondre les entreprises pour booster leur performance. 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