{"id":11404,"date":"2024-07-05T11:23:02","date_gmt":"2024-07-05T09:23:02","guid":{"rendered":"https:\/\/www.clemenceconsulting.fr\/?p=11404"},"modified":"2025-12-05T10:50:22","modified_gmt":"2025-12-05T09:50:22","slug":"un_regard_vers_2025","status":"publish","type":"post","link":"https:\/\/www.clemenceconsulting.fr\/en\/un_regard_vers_2025\/","title":{"rendered":"L\u2019intelligence artificielle pour sublimer la relation client et la gestion"},"content":{"rendered":"
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Le paysage des affaires est profond\u00e9ment transform\u00e9 par l\u2019int\u00e9gration de la personnalisation des offres, la digitalisation et l’intelligence artificielle (IA). L’exp\u00e9rience client, les nouveaux mod\u00e8les d\u2019affaires ainsi que l\u2019efficacit\u00e9 op\u00e9rationnelle et la culture du cash sont au c\u0153ur des strat\u00e9gies des entreprises.<\/span><\/p>\n

In order to better understand the emerging prospects, we have brought together the points of view of several experts from Cl\u00e9mence Consulting concerning the questions that companies have to think about and answer to boost their performance. From these points of view we are able to draw a picture of what the project landscape might look like in 2025.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

<\/span><\/span><\/span><\/span>\n<\/div>

1. Marketing<\/h2><\/header>

Personalization, digitalization and AI to improve the customer experience<\/h2><\/header><\/div><\/div><\/div>
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\"Marc-Antoine<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Marc-Antoine Labis, <\/b>Managing Consultant Marketing Data<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Marketing keeps on evolving driven by digitalization, personalization and artificial intelligence.
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AI has become essential to improve the user experience by helping users throughout their journey. Chatbots, virtual buying guides, analysis of customer reviews and image searches <\/b>save more and more precious time. Personalization of content, prices and navigation<\/b> makes it possible to better meet customer expectations. AI also optimizes customer services by prioritizing emergencies and accelerating returns<\/b> through root cause analysis, which lead to improving products and automating processes.<\/p>\n

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Marketing relies on advanced segmentation strategies that use data<\/b> to make faster and more accurate decisions. Products are increasingly personalized, which allows you to differentiate in a competitive market. Personalization enables both to create a unique user experience and to build customer loyalty.<\/b><\/p>\n

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Partnerships and engagement with prescribers increase the impact of offers.<\/b> In BtoB, marketing focuses on personalized relationships, content marketing and Customer Relationship Management<\/b>, while in BtoC, omnichannel and e-commerce<\/b> are essential to acquire new customers with more targeted approaches.<\/p>\n

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Subscription<\/b> models are growing, strengthening long-term relationships, while lead nurturing and co-creation<\/b> become key to quickly meeting customer requirements. AI also adjusts dynamic promotions and loyalty programs<\/b> based on customer behaviors and locations to make them even more attractive. Finally, AI allows companies to better predict churn<\/b> by identifying at-risk customers and proposing actions to retain them.<\/p>\n

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Read another article in this area:<\/span><\/em><\/p>\n

https:\/\/www.clemenceconsulting.fr\/en\/comprehension-du-marche-et-de-ses-consommateurs<\/span><\/a><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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2. New business models<\/h2><\/header>

Beyond subscription models think of hybrid, flexible, value-centric monetization strategies.<\/h2><\/header><\/div><\/div><\/div>
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\"Yana<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Yana Vasseur, <\/b>Business Model Innovation (BMI) Senior Consultant<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Les entreprises repensent leurs strat\u00e9gies de mon\u00e9tisation pour s’adapter \u00e0 un environnement \u00e9conomique complexe. La tendance est l’\u00e9mergence de mod\u00e8les au-del\u00e0 des abonnements traditionnels, privil\u00e9giant la <\/span>facturation \u00e0 l’usage <\/b>and <\/span>bas\u00e9e sur l’impact r\u00e9el <\/b>for the customer.\u00a0<\/span><\/p>\n

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These strategies offer the seller recurring revenue, while allowing the customer to benefit from adjustable OPEX<\/b> costs. For example: a manufacturing firm might pay a robotics provider based on the actual increase in production efficiency that the robots deliver.<\/p>\n

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Les mod\u00e8les \u00e0 l’usage “Pay-as-you-go” restent pertinents, mais l’accent se d\u00e9place vers la <\/span>facturation bas\u00e9e sur l’impact <\/b>(o\u00f9 le prix est li\u00e9 aux r\u00e9sultats g\u00e9n\u00e9r\u00e9s pour le client comme augmentation des ventes ou \u00e9conomies r\u00e9alis\u00e9es).<\/span><\/p>\n

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SaaS<\/b> is evolving towards more flexible and personalized<\/b> solutions thanks to fine data analysis and artificial intelligence<\/b>. Capable of anticipating customer needs, companies adapt offers in real time with dynamic pricing<\/b> solutions.<\/p>\n

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In B2B<\/b>, companies adopt hybrid<\/b> approaches combining different types of pricing: subscriptions, actual consumption, modular packages. The goal is to maximize customer satisfaction<\/b> while ensuring their own economic resilience<\/b>. These hybrid models often include third-party services and leverage ecosystems<\/b> such as Azure, Salesforce or Amazon marketplaces<\/b> to maximize reach.<\/p>\n

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At Cl\u00e9mence Consulting, we support this transition by helping our clients implement agile lead to cash solutions, which precisely meet new market expectations and companies' budgetary constraints.<\/span><\/p>\n

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Read another article in this area:<\/span><\/em><\/p>\n

https:\/\/www.clemenceconsulting.fr\/en\/you-know-us-as-a-zuora-expert-do-you-know-that-we-are-also-expert-in-transforming-your-on-premise-software-into-saas\/<\/span><\/a><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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3. Company portals<\/h2><\/header>

Innovation + omnichannel experience for engaging with both customers and employees<\/h2><\/header><\/div><\/div><\/div>
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\"David<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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David Andrianarivo, <\/b>Managing Consultant & Digital Project Manager<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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In 2025, corporate company portals are more than ever strategic applications to address customer relationship, productivity and talent retention.<\/b><\/p>\n

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Brands must adapt their omnichannel strategy to be able to cope with the increase in social networks purchases <\/b>which are considered as 'extensions' to the company portal. They are accessible from more and more mobile and protean terminals (mobile phone, virtual reality headset, etc.)<\/b> by customers more and more demanding on the respect of sustainability and ethics rules<\/b> and which know how to discern greenwashing from real brands ESG commitments<\/b>.<\/p>\n

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Company portals will have to support these evolutions. While search engine optimization and content marketing<\/b> remain key capabilities to increasing visibility and retaining a connected audience, a strategic and controlled implementation of AI<\/b> will allow them to become intelligent hubs<\/b> which anticipate the needs of customers, employees and partners. The integration of collaborative tools and predictive analysis <\/b>will be essential to provide to users a personalized and fluid experience throughout their journey within a growing ecosystem.<\/p>\n

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Read another article in this area:
\n<\/span><\/em>https:\/\/www.clemenceconsulting.fr\/en\/portail-banque-entreprise-aux-frontieres-du-retail<\/span><\/a><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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4. Finance<\/h2><\/header>

In between cash culture, AI and e-invoicing for a sustainable strategy<\/h2><\/header><\/div><\/div><\/div>
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\"Beno\u00eet<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Beno\u00eet Lecouteux, <\/b>Managing Consultant Finance<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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In front of an uncertain 2025 economic environment, setting up a company cash culture<\/b> becomes a strategic priority. This implies securing cash flow and optimizing the management of financial flows using intelligent and automated forecasting tools<\/b>. The integration of artificial intelligence (AI)<\/b> makes it possible to strengthen this approach, by proposing concrete actions to reduce risks and improve profitability<\/b>. At the same time, management control is being redefined with a data-driven approach, providing real-time visibility on the performance of operations and making it possible to better identify profitability levers.<\/b><\/p>\n

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In the context of digital transformation, the regulation on e-invoicing, which turns into an obligation<\/b> from 2025, represents not only a technical adjustment but also a real opportunity for modernization<\/b>. By adopting compliant electronic invoicing and reporting solutions, companies can not only simplify their B2B and B2C interactions, but also take advantage of them to reduce payment lead time, optimize their supplies and strengthen their brand image by adopting responsible and innovative practices.<\/b><\/p>\n

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In terms of organization and human resources<\/b> management within the Finance organization, AI represents both an opportunity and a challenge. Making obsolete the repetitive and time-consuming finance operational tasks with low added value implies to reinvent<\/b> jobs and careers in the company. Accountants could thus focus more on the strategic and advisory aspect of the job, with a more analytical<\/b> role, oriented towards financial risk management and strategic planning<\/b>.<\/p>\n

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Ainsi, le succ\u00e8s r\u00e9side dans la combinaison d’une <\/span>clear and agile finance strategy that integrates cost control, AI and digitalization <\/b>of processes. This will guarantee <\/span>a sustainable profitability and offer an optimized customer experience <\/b>and the<\/span> The efficient data management<\/b> is becoming a key element to ensure performance, compliance and long-term competitiveness.<\/span><\/p>\n

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Read another article in this area:
\n<\/span><\/em>https:\/\/www.clemenceconsulting.fr\/en\/optimisation-des-flux-de-tresorerie-gestion-du-cash-et-des-risques<\/span><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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5. La Business Intelligence<\/h2><\/header>

AI, prediction and agility serving strategic and operational decisions<\/h2><\/header><\/div><\/div><\/div>
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\"delphine_ottinger\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Delphine Ottinger, <\/b>Managing Consultant Digital & Collaborative Innovation<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\t

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Business Intelligence (BI) will be an essential strategic lever for companies focused on performance and agility. Thanks to AI and machine learning, BI is moving from a being a descriptive tool to become a predictive and prescriptive solution, providing personalized and actionable recommendations in real time.\u00a0<\/span><\/p>\n

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User experience is at the heart of the solutions providing intuitive self-service<\/b> platforms and simplified interactions using natural language processing (NLP). Native integration into business ecosystems (CRM, ERP, etc.) strengthens the data-driven culture<\/b>, enabling supported decision-making at all levels.<\/p>\n

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Whereas BI was once retrospective, focusing on historical metrics, it now integrates predictive analytics to guide decision-making in real time. At the same time, data security and compliance<\/b> are priorities, securing businesses on conformance to privacy regulations (i.e., GDPR), especially with AI at play as legislation has historically been lagging regarding digital advancements.<\/p>\n

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By democratizing access to data<\/b> and promoting key insights, BI allows brands to differentiate themselves in ultra-competitive markets and convert opportunities more efficiently.<\/p>\n

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Read another article in this area:<\/p>\n<\/blockquote>\n

https:\/\/www.clemenceconsulting.fr\/en\/llm-et-graphe-de-connaissance-une-synergie-pour-lia-au-service-de-la-productivite<\/span><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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MOVING FORWARD!<\/h2><\/header><\/div><\/div><\/div><\/div>
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V\u00e9ronique
\nBui Quan<\/strong>,
\nExecutive Partner<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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David Vergognan, <\/b>Executive Partner<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Marc Lafond,
\n<\/b>Business Model Innovation-Executive Partner<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Sandrine Berthuy,
\n<\/b>Business Manager<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Jose Afonso,
\n<\/b>E-Commerce Solutions Advisor<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Il ne fait aucun doute que l\u2019ann\u00e9e 2025 sera particuli\u00e8rement dynamique pour les projets n\u00e9cessitant une adaptation continue aux d\u00e9fis du march\u00e9 et \u00e0 ses incertitudes. Les exigences clients, en constante \u00e9volution et de plus en plus versatiles \u2013 o\u00f9 l\u2019on ne se contente plus d\u2019acheter un objet de mobilit\u00e9, mais o\u00f9 l\u2019on s’abonne \u00e0 un service au moment le plus opportun \u2013 imposeront de nouvelles dynamiques. Parall\u00e8lement, la croissance exponentielle des technologies, des applications et des infrastructures digitales red\u00e9finira le paysage concurrentiel.<\/span><\/p>\n

In this context, the 2025 offer must be more flexible, customizable and adapted to the specific needs of the customer. The customer will more and more \u201cdrive\u201d the product \/ service capabilities from its expectations (and not the opposite). Sales and Marketing processes must integrate this deep knowledge of the customer (behavior, usage, outcome, pain points,\u2026). In this context, the 2025 offer must be more flexible, customizable and adapted to the specific needs of the customer. The customer will more and more \u201cdrive\u201d the product \/ service capabilities from its expectations (and not the opposite). Sales and Marketing processes must integrate this deep knowledge of the customer (behavior, usage, outcome, pain points,\u2026).<\/span><\/p>\n

Les \u00e9quipes projets, leurs sponsors et leurs partenaires technologiques continueront de tester et d\u2019apprendre pour garantir la croissance et l’innovation, tout en apportant une valeur durable aux entreprises.\u00a0<\/span><\/p>\n

Cl\u00e9mence Consulting stands resolutely alongside its clients to support them in this transformation, help them realize their full potential and ensure stable performance in the midst of these upheavals.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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You have a project? Contact us!<\/span><\/strong><\/h3>\n

V\u00e9ronique Bui Quan – 06 09 03 73 28 – vbuiquan@clcg.fr<\/a><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Le paysage des affaires est profond\u00e9ment transform\u00e9 par l\u2019int\u00e9gration de la personnalisation des offres, la digitalisation et l'intelligence artificielle (IA). L'exp\u00e9rience client, les nouveaux mod\u00e8les d\u2019affaires ainsi que l\u2019efficacit\u00e9 op\u00e9rationnelle [...]","protected":false},"author":2,"featured_media":11687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[59,57,109],"tags":[],"class_list":["post-11404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-mise-en-avant","category-use-case"],"yoast_head":"\nL\u2019intelligence artificielle pour sublimer la relation client et la gestion - Clemence Consulting<\/title>\n<meta name=\"description\" content=\"Afin de mieux comprendre les perspectives qui se dessinent, nous avons r\u00e9uni des insights et pr\u00e9dictions de plusieurs experts de Cl\u00e9mence Consulting concernant les questions auxquelles doivent r\u00e9pondre les entreprises pour booster leur performance. Leurs observations et pr\u00e9dictions brossent le tableau de ce \u00e0 quoi pourrait ressembler le paysage des projets de cette nouvelle ann\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clemenceconsulting.fr\/en\/un_regard_vers_2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019intelligence artificielle pour sublimer la relation client et la gestion - Clemence Consulting\" \/>\n<meta property=\"og:description\" content=\"Afin de mieux comprendre les perspectives qui se dessinent, nous avons r\u00e9uni des insights et pr\u00e9dictions de plusieurs experts de Cl\u00e9mence Consulting concernant les questions auxquelles doivent r\u00e9pondre les entreprises pour booster leur performance. 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